Matthew Collins

Marketing Consultant
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Hi, I am Rouven, proudly working @NZZ as Head of Digital Product Development.
I am working in the intersection between user-centric design, applying latest tech to any intend while using scalable and sustainable business models.
Download CV
Work experience
Founder and Former CEO, Studentlab Ltd.
Responsible for setting up a startup for designing web applications and websites.
Head of Projects Digital Media, Ringier
Responsible of all main strategic Digital Products and Projects such as: Defining Ringier's Mobile Strategy (News/Sport Apps), Digital Paid Products, OTT TV etc.
Head of Digital Product Development, NZZ
Responsible of creating scalable and user centric Digital Product Solutions (News Application, NZZ Bellevue) and Strategic Projects (Google DNI)
Education
Master Of Arts in Digital Media Management, Hyper Island, London
Ongoing until Feb. 2018
Master Of Arts in Communication Sciences and Economics, University of Zurich, Switzerland
University Degree 2010
Digital Products
Over the last 10 years, I've developed many digital products. Contact me for more information:
Engaging Millennials With Experiential Marketing
It was discovered that Millennials, or members of Generation Y, are less likely to strongly identify with the generational term when compared to Generation X or to the baby boomers


ADWEEK
Supremely Better: A Multi-Generational Workplace
Although labor market inequalities have declined after the U.S. Civil Rights Act of 1964, the movement towards equality has slowed down after the mid-1970s, especially more in gender terms than racial terms

BRANDING BEE
John Lewis 'Programmatic Christmas Campaign'
The adverts, which typically rely on emotional content have become something of an annual tradition in the UK and the music used in the campaigns has reached high positions in the UK Singles Chart


THE TRANSFORMER
Apple sorely needed ad magic with reshuffle
Magic or sorcery is the use of rituals, symbols, actions, gestures and language that are believed to exploit supernatural forces.




GLOBAL OUTLOOK
Biography
Matthew was born on October 17, 1956, in Decatur, Alabama, but she grew up in Chicago, Illinois. She was especially interested in anthropology, archaeology and astronomy. Luckily, her parents encouraged those interests. That encouragement drove her to excel. She graduated from high school at 16. Then she earned degrees in chemical engineering and African-American studies at Stanford University.
Later, she graduated from Cornell University's medical school.

In 1981, she joined NASA's space program in Houston, Texas.
And in 1988, Jemison realized her biggest dream: She finally became an astronaut! Just four years later, she was named science mission specialist on an Endeavour flight. Today, Jamison encourages young people — especially girls — to study the sciences. Her life example teaches us to follow our dreams, no matter how great.
Photo credits: josef.stuefer, Ansel Edwards
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.