Rouven Leuener
Chief Product and Marketing Officer Comparis | Co-Founder Cutting Through the Noise GmbH
About Me
Hi, I am Rouven, a technology-oriented, outcome-driven, and customer-focused product and marketing executive with 10+ years of experience. I am holding a Business Master in Digital Media Management from Hyper Island (accredited by Teesside University, Middlesbrough) and an Academic Master in Economics and Communication Science from the University of Zurich.

I have successfully developed and deployed various digital ecosystems in different industries while transforming the underlying business model. I have a proven track record of consistently building solutions and products that have propelled the business forward while possessing a modern leadership understanding.

As Chief Product and Marketing Officer for the largest consumer empowering organisation in Switzerland, I am responsible to reach, engage, convert and retain users and develop sustainable, long-term relationships with them.

Additionally, I am Co-Founder of Cutting Through The Noise (CTTN GmbH), a private startup builder with the aim to experiment a digital product or service every year.
My Convictions
The foundation is always essential, so here are some of my beliefs, without which I wouldn't dare leave the house:
-1-
Innovation
I believe in the intersection of Technology, Business and the User to build innovation
-2-
Data
I consider decision making and learning from data to be one of the most important pillars of digital behavior
-3-
User-Centred
I consider a consistent and honest user-centered approach and culture to be a competitive advantage
-4-
Learning
I believe in the intensive application of build-measure-learn cycles to learn to learn fast
-5-
Scale (AI, ML etc.)
The application of (exponentially) scalable systems is a unique advantage of this decade
-6-
Methods
The use of methods, frameworks or processes must be taken wisely and must not blindly follow trends
Publications
Education and Professional Experience
2019-today
2019-today
Chief Product and Marketing Officer Comparis
Responsible for product vision, product strategy, product design and product development of the largest consumer empowering organisation in Switzerland.


2017-today
2017-today
Co-Founder Cutting Through The Noise GmbH, Zurich
A private Startup Builder with the aim to develop a scalable and data driven product/service every year.


2015-2019
2015-2019
Group Head of Product, NZZ Ltd.
Responsible for Product Management and Product Development of NZZ Mediagroup's digital news products such as NZZ, NZZ am Sonntag, NZZ Bellevue, St. Galler Tagblatt and Luzerner Zeitung
2016-2018
2016-2018
Business Master in Digital Media Management, Hyper Island, London
Part-time program to explore latest trends in technology, strategy, entrepreneurship and design. Programme Accredited by Teeside University, UK


2011-2015
2011-2015
Head of Projects, Ringier Ltd.
Responsible for strategic digital projects and operation of various digital products.


2007-2011
2007-2011
Founder and CEO, Studentlab Ltd.
Consulting and development of various digital services with students.


2002-2010
2002-2010
Master of Arts in Economics and Communication, University of Zurich, Zurich


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